Why Professional Photography Matters When Selling Your Home

We’ve all heard the old saying “A picture is worth a thousand words.” And, in real estate, pictures make a huge difference in how quickly you sell your home.


Now, thanks to the continued advancement of technology, buyers can have an intimate look into your home they are interested in without ever leaving their couch. And buyers are doing their research, more now than ever before. They are filtering through sites based on location, prices, school districts, square footage, etc. Once they have narrowed down their search to their liking, they are immediately flipping through photos. And you need photos that make buyers want to see your home in person!


One of the most important things that will set your property out from others the photographs. When a buyer is looking in MLS, the Internet or in some other location, photographs draw their attention. Is this shallow? Well, yes and no. Your house might be stunning and beautiful, but if someone browsing your listing online can’t see that, then you’re losing out big time.


Also, just because photos have been taken doesn’t mean that they’re high quality. The appropriate lighting, angles and staging are all key components of well done real estate photographs. Once again, this is why leaving the job to a professional real estate photographer is best. Remember that this future buyer is probably scanning through dozens of different listings within a matter of minutes, so attention-catching photos is a must.

You would be shocked how many people put little or no effort into the photographs of their property. As an old commercial slogan stated – Image is everything. A shallow statement, but true. Your photographs represent the first curb appeal impression buyers will get of your property.


As time goes on and technology continues to advance, online platforms and visual tools become more robust allowing home buyers more and more insight into a home before ever connecting with the seller or agent.


This means you need to strongly consider having a professional photographer take the photographs. RE/MAX Professionals REALTORs® have access to one right on site! Professional real estate photographers understand lighting, angles, maximizing small or dimly-lit spaces, and so on. It may sound like an unnecessary expense, but it can be the difference between a sale and sitting on the market for month after month.

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